"Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."
-BRAND WEEK ONLINE MAGAZINE-
Your website is the most important element in the search engine optimization (SEO) process. You can optimize a well-built website easily and it will get a high ranking by default. A poorly structured website may be impossible to optimize and your SEO efforts may not help it reach the top of the search engine results.
Thus, it is important to prepare your website before applying any SEO steps.
The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website. Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century. After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a massive influx of new leads. WebpageFX has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.
The steps we take to optimize your website:
We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.
Keyphrase research and identification
The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
SEO AnalysisComLand Design then chooses the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.
If your search market is saturated with businesses optimizing for your keyphrases, ComLand Design researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general keyphrases terms comes very easily to your new website.
Title and meta tag optimization
Next, ComLand Design implements your researched keyphrases in the necessary places on your site. One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links. Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. ComLand Design’s professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site.
Keyphrase incorporation into website copy
The copy on each page of your site must incorporate the keywords located in title tags.
Website submittal to search engines
Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 3 to 8 weeks before they index your site completely.
Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings. ComLand Design can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.
Statistics, trends and metrics monitoring
SEO AnalysisComLand Design gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance. Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website. When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI. Visit our SEO packages page for additional information on our plans and services.
Working with Social Media and SEO
Social media marketing is closely related to search engine optimization. Although it does not impact the search engine directly, it can help your website receive more traffic via social networks.
Social media has become an essential part of most Internet users’ daily routines. Users find friends, communities, and information on different networking platforms, such as Facebook and Twitter. You can use these social networks to increase traffic to your website and enhance its visibility. Further, social network followers can help build links to your website by sharing links among friends or linking directly to your website. Understanding the social media market and how to engage with website followers can help you gather more followers and expose your website to a larger audience.
While text content is the king in SEO, images and video can increase the number of followers of your business page or profile significantly. Each social network website has specific media users can interact with. For example, Twitter depends mainly on text updates while Facebook uses image and video shares. Further, social media sites such as Pinterest depend mainly on images.
Each niche in the market has its particular audience and special characteristics. To increase the exposure of your business profile, you need to understand what type of followers you have and their needs. For example, if you provide training materials and your audience is mostly students, you would add instructional updates, tips, and challenging questions. Also, recognizing your audience can help you identify the best social website to start with to promote your business.